Digital Presence Audit

Your Gym

An independent look at what your customers see when they search for you online.

4.9
Google Rating
34
Google Reviews
6
Platforms Audited
5
Competitors Analyzed
Overall Presence: Average
Platform-by-Platform Breakdown

Where You Show Up

Here is how your business appears across the platforms that matter most for local discovery.

PlatformStatusActivityQuality
Google BusinessActiveactivehigh
Google BusinessActiveactivehigh
InstagramActiveweeklymedium
FacebookActiveunknownunknown
TikTokActiveinactivemedium
YelpActivelowlow
YouTubeActiveactivemedium
What We Found

Strengths and Blind Spots

Working in Your Favor
  • Your Google Business Profile leads the entire local competitive set with a 4.9-star rating, 33 five-star reviews, and 235 photos — the highest-quality GBP presence in your market.
  • Your Instagram content has improved dramatically, with average likes jumping 121% between audits and a peak post reaching 90 likes in May 2026, signaling real audience growth.
  • Your YouTube channel contains genuine educational boxing content actively linked from your website, giving you a credibility asset most local gyms completely lack.
  • Your content mix on Instagram is diversified across 12 videos, 6 images, and 2 carousels over 51 days, showing a maturing content strategy rather than random posting.
  • Your TikTok account already exists with 199 uploaded videos, meaning you have an established asset with a content history that just needs to be reactivated — no starting from zero.
  • Your Google profile has the strongest review quality in the local market with 33 out of 34 reviews being five-star ratings, giving you the most trustworthy signal to new visitors comparing options.
Costing You Visibility
  • Your TikTok account has been completely inactive for over 14 months, wasting an established account with 316 followers and nearly 200 videos that could be generating daily organic discovery.
  • Your Yelp listing has only 1 review and no visible photos, making your gym essentially invisible to users who rely on Yelp as their primary way to evaluate and choose local fitness options.
  • Your Google review count of 34 is significantly lower than competitors with 419, 263, and 215 reviews respectively, causing your profile to appear less established even though your star rating is superior.
  • Your Instagram engagement, while improving, still averages only 42 likes per post compared to a key competitor averaging 374 likes — a nearly 9x gap that limits your organic reach and discovery.
  • Your Facebook activity level is completely unverified, meaning you have no visibility into whether one of your most important local-adult-facing platforms is actively helping or silently underperforming.
  • Your YouTube presence is associated with a personal coach name rather than your gym brand, which fragments your online identity and makes it harder for new searchers to connect the content back to your business.
Competitive Snapshot

How You Compare Locally

Your position among the most visible businesses in your category and area.

BusinessRatingReviewsInstagramTikTokOverall
Your Business4.934See aboveSee aboveAverage
Competitor A4.8419Found but very low engagement No official TikTok aAverage
Competitor B4.969Active - low engagement: avg 3No official TikTok aAverage
Competitor C4.7263Very active — avg 374 likes, 1No official TikTok aStrong
Competitor D5215Instagram account not found orNo official TikTok aWeak
Competitor E552No Instagram account foundNo official TikTok aWeak
Gaps Identified

What You Are Leaving on the Table

1
TikTok First-Mover Advantage Nobody Is Claiming Your TikTok account (@esboxingclub) has 199 videos and 316 followers but has been completely dormant since March 2024 — over 14 months of silence. Zero competitors have an active TikTok presence, meaning the first gym to post consistently will own this entire discovery channel in the local market.
2
Yelp Is a Dead Channel Leaking Ready-to-Buy Searchers Your Yelp listing sits at a perfect 5.0 stars but with only 1 review and no visible photos, it is essentially invisible to the significant portion of searchers who use Yelp to find gyms. A single photo upload campaign and 5 additional reviews could dramatically expand your reach to a completely untapped audience.
3
Instagram Momentum Is Real — But One Competitor Is 9x Ahead on Engagement Your Instagram engagement jumped 121% between audits, averaging 42 likes per post with a peak of 90 likes on a single post in May 2026. Sustaining and building on this momentum with consistent video content and UGC amplification could push you past Competitor C, which currently leads the local market at 374 average likes per post.
4
Best-in-Market Star Rating Is Being Buried by Low Review Volume Your Google Business Profile has a 4.9-star rating but only 34 reviews, while Competitor A has 419 reviews and Competitor C has 263 reviews at lower star ratings. Closing this review volume gap while maintaining your rating quality would make your profile the dominant choice in local search results.
5
YouTube Authority Is Hidden Behind a Personal Name Instead of Your Brand Your YouTube channel under Coach Rod's name contains boxing training and sparring content and is actively linked from your website, but it operates under a personal coach name rather than a branded gym identity. Rebranding or cross-promoting this content under your gym's identity could consolidate authority and drive more direct gym inquiries.
6
Facebook Is a Black Box — You Don't Know If It's Working or Wasted Effort Your Facebook page is confirmed active but engagement and content quality are completely unverifiable due to anti-bot protections, meaning you have no measurable data on whether this platform is driving any awareness or leads. Auditing and optimizing Facebook content could unlock a local adult demographic that doesn't use Instagram or TikTok.

Want the full breakdown?

This is a preview. The complete audit includes detailed competitor analysis, content recommendations tailored to your business, and a roadmap built specifically for you.

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This audit was prepared independently.